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New Logo

Hello friends. On countless occasions through Lookout Landing history, people have asked if we might consider changing the site logo, or they've outright demanded that we change the site logo, as if that sort of behavior was ever going to get anything done. Our response was always the same: "No." I feel like I don't need to go to great lengths with an explanation, here, but the site logo captures the site identity. The site logo captures the site tone. I love our logo, I've always loved our logo, and it's vital to remember where we've come from, what we've gone through and how we've been conditioned. The Lookout Landing site logo captures what it is to be a Mariners fan, and I wasn't going to make a change because, I don't know, Felix threw a perfect game. It's awesome that Felix threw a perfect game, but our identity isn't Felix throwing perfect games.

Over and over and over, we've said that we wouldn't change the logo. The Mariners might've needed to win a World Series before I'd consider something different, and even then, maybe not. Denials became automatic, issued immediately without any thought. And I bring this up because it's funny because now the logo is changing. Not right away, but soon, you'll see a different image up there in the corner.

The logo is changing because the SB Nation network is changing. The plan is called "United" and you'll want to get used to seeing that word thrown around, especially if you read multiple network websites. Further explanation is included after the jump. This logo teaser is pretty much your first taste of what things are going to be. I've known about the changes for months, and when I heard that our logos were going to change, I was very concerned. Like I said, I love our logo now, and I didn't want to end up with something generic or, worse, uplifting. I got in contact with the people designing the new logos and we talked it out. They listened to my input and worries and took it all into consideration, and while at first I was admittedly skeptical, I really really like the result. I like what they came up with. I hope you like what they came up with too. It is a pretty significant departure from the logo that we've had up there for years.


Just kidding about the "significant departure" part. Got you! The Lookout Landing logo has been iconic, and it will remain iconic. No longer featured in the site logo is Richie Sexson, but what we have is a guy who looks like Richie Sexson, hunched over dejectedly like Richie Sexson. The new logo captures everything I want it to capture while also fitting in with the greater United initiative. Pretty much perfect, as these things go.

Now then, we've been provided with some words from the network's founder, which I will copy and paste below. Rest assured that the logo will not be the only thing changing. The actual content itself will not be changing, and we're still going to write the same way, but the readership experience will be different. And on and on and on and here are the words:

It's with great pleasure that I unveil the first step in the next evolution of Lookout Landing. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for LL.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes. Welcome to our future.

Don't overreact or freak out because everything is going to be fine and you'll get used to what changes there are in a damn hurry. If you've been around for a while, you'll remember when we first got live-updating comments. Used to be you'd have to refresh all the time to see new replies. Game threading was a very different experience. When live-updating comments were introduced people just lost it. Now I can hardly remember how things were before. I mean, I remember exactly how things were before, but I can't readily recall the feeling. There are going to be changes on the Internet. Keep calm and deal with them. Let us be the one site on the Internet that is calm and reasonable about changes on the Internet.