FanPost

M's marketing/PR and Guti


So what's the deal with the Mariners PR/Marketing folks and Franklin Gutierrez?   It's bad enough we're playing poorly, the PR and Marketing efforts this season seem as ham-fisted as I can remember...   This FanPost is set off by today's email from the M's, which reads as follows:

Vote Ichiro and Griffey to the 2010 All-Star Team

May 24, 2010Ichiro Suzuki is one trip away from tying Ken Griffey Jr.'s club record 10 All-Star selections, and both Mariners are in position to extend their totals. After the first update of voting, Ichiro leads all American League outfielders and Griffey is third at designated hitter, according to figures released today. Keep voting for your favorite Mariners, including Ichiro, Junior, Guti and more at Mariners.com/vote!

Now I realize that Junior has a long and very real legacy here.  I understand he's got name recognition.  I clearly understand that many fans will "vote for Junior" because they remember him in is prime. 

But Franklin Gutierrez is in his prime.  He is going to be here (at least we hope) for years to come.  How in the world can they be so short-sighted as to not be building major campaigns around him?  In fact if I were Guti, I'd be awfully frustrated by the ridiculous handling of this all...

Griffey Bobble Heads:  3 (!!!)   vs. Guti: 0

Griffey Addtional Promo events:  2 (T-shirts, and Caps) vs. Guti 2 (T-shirt and Poster) 

A truly cynical part of me believes that part of the pressure to keep Griffey is coming just because all these promotional nights were put on the calendar before the season began.  This is horrible planning by a Marketing/Events team that is sleepwalking through it's job.  It's a pervasive failure -- not only did they make pre-season mistakes (promotional nights) they're compounding it with in-season mistakes (passing mention of "Guti" in todays mail, while trumping up Junior's un-deserving candidacy).  

These clowns should get the axe. 

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