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SB Nation Valued at $2.7m

SBN is ranked 15th among the 25 Most Valuable Blogs. From 24/7 Wall St.:

15. SB Nation is a network of 185 sports blogs which has two million unique visitors and 20 million pageviews a month. The home site carries a very modest amount of advertising which appears to be getting mid-level CPMs. CPM per page is around $6. Total revenue per year is $1.5 million. The operation has a fair number of people for a company its size so operating margins are not above 30%. With a 6x multiple of operating income SB Nation is worth $2.7 million.

SBN founder Markos Moulitsas' Daily Kos, at 22nd and valued at $2m, is vastly overshadowed in the liberal blogosphere by 2nd-ranked Huffington Post ($90m).

Shrewd move by Kos to start a collection of sports blogs. SBN is growing and DKos is leveling off.

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