First I'd like to briefly relate the satisfaction of a recent event. A friend of mine, an avid Red Sox fan, agreed to bet a case of good beer on the outcome of the ALCS. Our agreement stipulated that beer quality was to be determined by the honor of the loser.
Does anyone else think the Rays new logo is slightly religious? The name change occurred after a good deal of criticism about the "Devil" Rays. Not surprising considering the number of potential fans in the evangical communities of Florida. You'd think the new Wall Street owner would want to soothe any ill will with those potential new customers. The name and logo change were a prime opportunity to do that (among many other things, of course).
The Rays (fish) logo has been silently relegated to the shoulder patch, and the Rays (sun/star of bethlehem/?) is featured prominently on the jersey and in the middle of center field. The latter Ray logo also appears a bit crucifix-ish.
It's subtle enough to be unobtrusive, and the new name and look are good changes in general, especially after reading a comment a while back by a Rays fan that it was "a bad Seattle Mariners rip off".